Who we are, where do we come from and where do we go?

The origins of Naturaki go back years. Naturaki is the set of a series of "coincidences" and the result of a great effort and desire to move on.

Formally, the company was formed on January 25th, 2011, although the embryo had been brewing for years. Founded by Narcís and Carme: brothers, friends and partners. From an early age, they share a very curious passion: going to see houses, admiring them and observing all their details. Narcís had planned to study architecture or interior design and Carme had dedicated herself to sales or tourism, but the paths led them to live other life experiences until they reached Naturaki.

Narcís, since 2001 has been working on websites through comexus.net where his speciality was rural tourism. He always complained about the same thing: "rural tourism needs to professionalize". The business worked and in 2007 he finished building a house to live in, but he was there for a short time. He had it closed for a while longer, and as the crisis deepened he began to rent it occasionally as a holiday rental. Rural tourism customers complained that with the crisis their reservations had dropped a lot and that the website service was too expensive. So, to some of them -once Naturaki was already created- he proposed that instead of paying for the website, he would take care of managing the reservations and charge a commission only based on the sales that were able to generate.

At the same time, Carme was working in the hotel sector on the Costa Brava for a few summers, enjoying and learning how to deal with people when they went on holiday and seeing their needs. She always repeated herself: “the client is on holiday enjoying his limited free time and we are lucky that he has chosen our hotel to stay. Making their experience unique is, in part, my responsibility". After that and combining it with her degree, she was two years working as a commercial in the sector of the hotel trade acquiring an ample experience in the negotiation, loyalty of clients and attention to the suppliers. With this combination, Carme was able to better understand the needs of both the end customer and the suppliers. During the summer of 2010 she was managing reservations as she prepared to embark on an intense trip to Asia that she had long planned, with a one way ticket.

Already in Catalonia, after a meeting between the two on them, a December afternoon at the Terra bar in Girona, they agreed that, after Christmas holidays, they would create the company and start working together.

In 2026, at Naturaki we celebrated our first 15 years. In 15 years Naturaki, starting from zero and fully self-financed through the reinvestment of profits, has become the leading company in Catalonia in terms of the number of vacation accommodations managed exclusively in the rural world. Initially focused in Girona and Costa Brava, from 2022, it began to expand its presence to the rest of Catalonia. 

After an extremely complex 2020 due to Covid and its negative effects on the company and the entire sector, in 2021 we celebrated 10 years with more houses than ever and with the best satisfaction of all our times by our customers. 

2020 put our company to the test, and values such as patience, humility, poise, and resilience, already common at Naturaki, became more evident than ever. This allowed us to take the worst crisis in tourism history as an opportunity to improve processes, to be more organized, efficient, and above all, more human. 

Once the Covid phase was overcome, we closed 2021 achieving new records in the number of bookings, occupancy, billing, and the addition of new houses. It was the time to grow the team to continue growing, now looking towards the expansion to the rest of Catalonia. 

From 2022 we started a new era, a period of growth and expansion in every way. Sensibly, calmly, step by step, firmly and securely... maintaining our main priority: to continue generating happiness and good moments for all those involved in the project, whether they are customers, employees, suppliers, partners, and collaborators. 

Year after year, we grow, we expand, and in this 2026, with the celebration of 15 years of Naturaki, we opened the first house in the province of Lleida. We can now say, therefore, that Naturaki has reached all of Catalonia.

In the coming years, the intention is to continue growing, prioritizing, as always, the quality before quantity. In conclusion: to be able to enjoy the journey while we strive to recover the heritage and life in the rural world.

From our beginning,  we have been very active in the world of entrepreneurship in Girona and Catalonia. They have set an example for us and we have also set an example. The biggest recognition we have is the continued increase in repeat customers, the number of owners who continue to trust us year after year, and the stability it gives us over the years that we work with our team.

Externally, over the years, we have received awards and recognitions and participated in numerous entrepreneurship and promotion programs in our territory. Some of the highlights are:

• 2011. Chosen to participate in thefirst edition of Yuzz aimed at promoting and talenting young entrepreneurs.
• 2013. Chosen to participate in the first edition of the Start-Up Catalonia program. Focused on Catalan companies with special projection.
• 2014. Award for the best digital marketing initiative in Girona at the e-tech awards.
• 2014. Finalists in the emerging ICT company award for e-tech awards.
• 2015. Award for the best website of the 2015 Cactus Awards. Fruit of the second version of our website.
• 2015. Chosen by the program 'Support for business activity' of the Diputació de Girona aimed at promoting the projects of 14 innovative or technology-based companies in Girona.
• 2017. Finalists for best accommodation for the Vilafreser Loft in the Holiday Home Award 2017 competition organized by the EHHA in the category Best Health and Wellness Holiday Home 2017 in Europe.
• 2021. Participation in the UNWTO (World Tourism Organization) world competition for rural tourism startups. Video presentation (in English).
• 2021. Award for the best website of the 2021 Cactus Awards. Fruit of the third version of our website.

Since 2018 (first edition), 14 of our accommodations have been awarded at the Gironins Awards for Holiday Villas and Apartments by the Associació Turística d’Apartaments Costa Brava – Pirineu de Girona (ATA). 

Additionally, every year we do multiple presentations and interviews talking about entrepreneurship and business in different areas.

Since 2019 the main event we organize every year is the "Annual Owners Meeting". Every spring we bring together more than 100 owners and take the opportunity to reflect on how the year has gone, how we see the next ones and deal with a specific issue related to the sector. In the words of the owners; "It's a great opportunity to meet all of us, share experiences, doubts and concerns. It's a good time to face everyone and relate beyond the web, the phone and the emails ". Before we start, we all have breakfast together and when it is over we invite a big lunch to all the owners, which lasts until well into the middle of the afternoon.